The new #businesstrategy of the Swedish brand plans to sell #used #furniture to fulfill the promises of developing more #environmentally friendly business models.
The initiative "Give a second life to your used #Ikea furniture" will allow customers to return a piece of furniture still in good condition in exchange for a voucher to be spent in stores.
#newbusiness #sharedvalue #circulareconomy
IKEA Group
https://lnkd.in/gMQ4xPd
#goodtoknow